Caran d’Ache announces Christmas Advertising Plans

Caran d'Ache adverts to raise brand awareness

Luxury pen brand Caran d’Ache has announced their plans for Christmas Advertising. The Swiss pen brand believe that advertising leading up to the Christmas period will enhance Caran d’Ache’s brand awareness in the UK. Caran d’Ache have decided to take their media planning up a notch by adding advertising in selected newspaper supplements and magazines. Advertising will appear in the November issue of Red Magazine, the luxury edition of the Telegraph Magazine and the supplement to the Sunday Times on 17th November, as well as ES Magazine. Their campaign began in September.

Stylish pens make memorable gifts

Caran d’Ache are particularly keen to raise awareness of three of their new additions to their already successful ranges. The Type 55 which has been inspired by the legendary Mustang car, the Ecridor Couture which is specifically aimed at women and the incredible Limited Edition 1010 which has been made to pay tribute to the Swiss watchmaking industry.

Caran d'Ache Collections

by: Tania Ferreira

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